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CAMPAIGN 1
CASE STUDY

Customer Profile

Texas based Engineering detailing & design company offering specialized services in the field of detailing & design for Steel, Concrete, and Masonry projects.

OVERVIEW

Objective

Client’s growth was seemingly
stalled at referral business. They
approached us for help with the
main objective of finding the
right revenue driven marketing
strategy to gain market visibility
by expanding the customer base
in USA.

Startup Status (with zero brand recall)
which was detrimental in mature Structural
Steel Industry.

Disconnected sales and marketing efforts
with no definite strategy.
Business Quote Here

CHALLENGE

• </h6 >Startup Status (with zero brand recall) which was detrimental in mature Structural Steel Industry.
• </h6 >Disconnected sales and marketing efforts with no definite strategy

KICK-OFF NOTE

SalesZoomer spent 4 weeks during discovery to better understand clients’ capabilities, universe sizing and Ideal customer profiling. Based on our market research we proposed to expand the universe beyond Steel Detailing companies in USA. We proposed and planned to go after structural steel fabricator segment, where the demand of shop/ fabrication drawing is high (the most common piece in Structural Steel Industry for outsourcing)

SOLUTIONS

After rounds of brainstorming based on our research, we derived

• Sectoral specific marketing strategy for approaching O&G fabricators from Texas and Louisiana region to leverage location advantage and the expertise of their team.
• Account based sales approach where-in we identified 200 fabricators from the TX and Louisiana region with special focus on Oil & Gas and targeted them with industry specific messages.
• Unified and content driven multi-channel prospect engagement model comprising motions through email, calls, LinkedIn and other relevant forums.

BENEFIT

• Helped them in building and streamlining the sales and marketing processes
• Increased visibility in the market
• Acquired 4 key recurring accounts which resulted in 5x growth over the period of 12 month
• Number of RFPs received-24
• No of Deals won-8

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Contact Info

• Oasisstudio@info.com
• (914) 937-6019
• 345 William St Port Chester, New York(NY), 10573

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